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Situation

Shell sought to finance a 2014 marketing sponsorship of the SXSW event.

Approach

Midas funded Shell’s cash obligation to SXSW in exchange for placing a portion of Shell's net planned media.

  • $1.2m relief from sponsorship

Results

Midas funded Shell’s cash obligation to SXSW and Shell continued to reap the benefits of the event, having redeployed those dollars to other marketing initiatives. Shell received quality media, accountable seamless delivery, as well as an auditable and easily tracked schedule.