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Situation

Shell sought to recover full value of its inventory, in addition to an O’Reilly Platinum stock lift of approximately 8,500 gallons.

Approach

Midas issued Shell Midas trade credits, and Shell agreed to allow Midas to review all future applicable media and non-media areas for trade utilization. Midas liquidated the inventory with Shell approved vendor partner Petrochem.

  • Shell's product was restored to the full book valuation
  • Product is used to offset future media expenditures

Results

Shell moved a significant amount of product at no pricing devaluation with zero risk of resell conflicts.