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Situation

A globally renowned bank sought ways to enhance media budget through long-standing media and asset trade transaction. Employed Midas to offset annual newspaper and cable media spend.

Approach

Client entered into recurring trade transaction with Midas where client utilized Midas for all newspaper placement. Midas guaranteed client discount savings against future campaigns and client received discount trade savings for each campaign.

  • Media trade allowed client ability to redeploy savings for other marketing initiatives

Results

Client reduced their cash obligation against pre-planned media expenditures and recovered millions in continuous savings. Additionally, the client received highly accountable, quality media under the supervision of its agency.