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Situation

Client sought to restore the full book value of various sports apparel items on a turn-key basis via media and asset trade.

Approach

Midas purchased inventory at full value in Midas trade credits, and liquidated inventory through client-approved outlet.

  • All apparel inventory liquidated at wholesale
  • Client redeployed dollars for increased media exposure and to fund other marketing initiatives

Results

Midas' partnership with client continues to drive media efficiencies through trade model and delivers media planning requirements to client specifications and guidelines. Client restores full book value on inventory and expands distribution to new channels. Client reduces cash outlay on future media expenditures.