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Situation

Direct General, an industry-leading auto insurance company was seeking unique ways to enhance their media budget.

Approach

Direct General and agency MediaCom leveraged trade savings and enhancements guaranteed by Midas for each communications channels including spot TV, spot radio, and digital.

  • Guaranteed savings on media received

Results

Direct General received guaranteed savings on all media implementation. Savings were reinvested into alternate media and marketing plans and Direct General increased media reach with no additional financial obligation.