Client wanted to drive new sales to stores and reduce cash outlay on future media.
Midas purchased $1.7m in Boston Market gift cards at full face value, and re-sold gift cards to WPP employees, media vendor partners and small online sites approved by Boston Market, at approved cash discounts.
$1.7m gift cards sold at full face value increasing overall sales and driving traffic to stores
Gift cards were used to reduce annual media expenditures
Gift card sales were increased and additional traffic was delivered to franchises. Boston Market reduced cash outlay in media expenditures, while receiving the same quality media.