At Midas Exchange, we help you restore full value against corporate assets as partial payment towards media expenditures.
Companies have assets that are either undervalued, underperforming or unnecessary to their daily operations. As these assets decrease or limit in value, they become a significant liability to the customer limiting growth potential and opportunities.
Corporate trade is an agreement where the client trades an asset for credit towards media expenditures. The trading company re-sells the asset through client-approved vendors. The client places pre-planned and budgeted media through the trading firm.
Our proven method for creating successful trade models leverages our deep industry experience by providing a personalized, collaborative client solution while utilizing WPP's leading communication network.
Don’t have an asset that is viable for trade? No problem. Use Midas as your "on-demand agency" and receive media placements that meet all requirements while bringing in more value. See our FAQ for more details.